Professor Guides Entrepreneurs

Anne Wenzel

March 8, 2012

Anne Wenzel, Professor of Managerial Economics at Menlo College, recently published her first book The Entrepreneur’s Guide to Market Research, as part of “The Entrepreneur’s Guide” series from Praeger Publishers. The book provides professional advice on comprehensive market analysis methods to help entrepreneurs launch and grow their businesses.

“I have written a few market analyses for business plans for clients,” said Wenzel. “About ten years ago I decided to write a how-to book, so rather than hire me, people could go through the steps in the book and do it themselves.”

Wenzel has a rich experience in the business field: besides teaching at Menlo and San Francisco State University, she is the founder and principal of Econosystems, a company that provides small businesses and independent consultants with contract research and business advising services.