Dr. Deborah McCabe Leads 2014 Marketing Educators’ Association Conference

Dr. Deborah Brown McCabe, Menlo College professor and 39th President of the Marketing Educators’ Association, led the organization’s 2014 conference in Silicon Valley. The event brought together marketing faculty from across the U.S. and ten other countries to discuss cutting-edge topics, such as teaching the millennial student, enhancing educational and business partnerships, and teaching marketing metrics and social media.

MEA is the premiere international organization for faculty development of the marketing professoriate. The organization provides worldwide leadership in promoting the development and sharing of scholarship that enhances marketing education and advances marketing knowledge and practice. Dr. McCabe said, “I accepted the invitation to participate in MEA’s four-year leadership track because the MEA’s mission is in synch with Menlo College’s School of Business mission. Both institutions emphasize the importance of quality teaching, preparing our students for the knowledge economy, and building partnerships between the academy and the business community. My involvement in MEA not only makes me a better teacher, it helps me facilitate the college’s mission,” continued Dr. McCabe. “That’s a win-win.”