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Lan Jiang

Associate Professor of Marketing


Dr. Lan Jiang conducts research related to consumer psychology and behavior. Her primary research interests are in the areas of online user communities, interpersonal influences, and customer involvement. Jiang’s research has been published in top marketing journals such as the Journal of Consumer Research and Journal of the Academy of Marketing Science, and covered by Harvard Business Review and NPR, among others. Dr. Jiang serves on the editorial review board of the Journal of Consumer Marketing, and reviews for the Journal of Consumer Research. Prior to joining Menlo, Dr. Jiang taught at University of Oregon, City University of Hong Kong and Santa Clara University, after receiving her PhD from the University of British Columbia. Beside academics, Dr. Jiang consults for non-profit organizations, and actively engages in social initiatives in the areas of sustainability and education.

Education Background

Ph.D., Marketing, University of British Columbia
M.A., Economics, Simon Fraser University
B.A., Economics, Beijing University

Courses Taught

Analyzing Customers and Markets (MBA)
Marketing Analysis
Principles of Marketing
Marketing Strategy (MSc)
Consumer Behavior
Marketing Research
Marketing Management

Areas of Expertise

Consumer Behavior, Online User Communities, Interpersonal Influences, Sustainability

Selected Publications

Selected Presentations

Menlo College

Menlo College