Bowman Library

 

Industry Research Guide

 

Getting Started:


Before beginning your research, spend some time thinking about the topic at hand and how to develop a search strategy. Consider the following:

  • Do you know the NAICS code for the industry you want to research?
  • Are you looking for information at the national or regional level?
  • What type of information do you need - statistics, articles, overviews?
  • Do you know your industry's leading companies?
 
 
 

Finding General or Background Information on an Industry

Most of the information about industries is available through online resources, both databases to which Bowman Library subscribes and web sites of various federal government departments and agencies. The Web sites are listed in the "Selected Free Web Sites" section of this guide.

A good way to start is to learn your industry NAICS code.
Use the Bowman Library's Guide to NAICS for a short introduction to NAICS and for help in finding NAICS information in print, in our databases and on the Web. Knowing your company industry code will help you to identify competitors, find rankings or calculate market share.

Consider the following resources:

  • Standard and Poor's NetAdvantage - Industry Surveys
    Industry Surveys have information on broadly defined industry segments, for example, banking, homebuilding, apparel, autos and auto parts, supermarkets and drugstores. From the drop-down menus select industry, sub-industry or region. Each survey describes industry profile, trends, models of operations, and presents key statistics and ratios.
  • Business and Company Resource Center
    Note that this database does not have information about every industry segment described in the NAICS; you might need to use a related, broader or narrower category, reflected in the number of digits in NAICS code. Search either for the industry or for a company that is representative of the industry - use the information gained from Standard and Poor’s Industry Surveys and NAICS.
    In the results page, note that the "Industry Overview" menu tab has two sub-categories: "Overviews" and "Market Research". Explore both to find industry investment reports as well as narrative overviews from sources like Encyclopedia of American Industries. The investment reports have international scope, and the overviews also include a few paragraphs placing the given industry segment in the global context.
  • Stat-USA
    Select "State of the Nation" link, then scroll down to "Manufacturing and Industry" for the most current reports.
  • Euromonitor Global Market Information Database (GMID)
    From the top menu select "Browse reports", then "Industry reports."
  • Consider finding information through industry and trade associations:
    Find contact data in Business and Company Resource Center: In the “Advanced Search” select “Associations” from the drop down “Content” menu.
    Or visit these Web sites:
    American Society of Association Executives (ASAE)
    http://www.asaenet.org/AssociationSearch.cfm?sn.ItemNumber=7333
    Associations Database (Business Know-How)
    http://www.businessknowhow.com/associations/search_associations.asp

 

 
 

Finding Information About an Industry in Books:

Searching ROSIE Using Keywords:

Search ROSIE for keywords describing the industry you are researching, for example "real estate business," "retail trade," "software industry" or for the name of a company representative of the industry. A book about a company might provide an industry insights as well. Keep in mind that your chances of finding a book about a given company are fair only if the company (or one of its aspects) is notable, notorious or big.

Use the following titles to compare industry norms and financial ratios:

Almanac of Business and Industrial Financial Ratios - R HF5681.R25 A45
RMA Annual Statement Studies -R HF5681.B2 R6

Use the Guide to RMA or ask a librarian for help in understanding the tables.

 
 

Finding Articles About an Industry Using Research Databases:

Bowman Library subscribes to many Web-based databases where you will find newspaper, magazine and scholarly journal articles. Ones that are particularly useful for researching industry are listed below. See Searching Electronic Resources Effectively for guidelines on making the most of your search.

You may choose simply to browse our periodicals in print, for example, Business Week, Fast Company, Forbes, Fortune, The Economist or The New York Times. In most cases, however, an online search will be more efficient and comprehensive.

Business and Company Resource Center
After you search for the industry in which you are interested, note the "News/Magazines" tab in the horizontal menu at the top of the screen.

ProQuest
Drop-down menus allow you to combine a variety of terms and limit your search to a company, NAICS code, person, etc. Note the "More Search Options" link at the bottom of the page which allows you to browse the lists of all of these limits. Consider limiting your search results to "Trade Publications" which focus on particular business areas.

Hoover’s
There are no articles, only newswires and press releases from the last 90 days. Start your search for an industry and then choose "News" from the side menu.

LexisNexis Academic
Select the "News" tab on the main menu. In the news section, click on "(+)Show" beside "Add Index Terms" and limit your search to a particular industry.

 

 
 

Selected Free Web Sites:

The following Web sites have been selected by Bowman Librarians as examples of sites appropriate for college research. Keep in mind, however, that free Web resources are rarely filtered, often making it difficult to determine the content's accuracy. Use our guide Evaluating Web Resources to help you review the authority, currency, and objectivity or bias of every site you use.

U.S. Census Bureau
http://www.census.gov
The “Business” category choices will take you to industry-specific census information (1997 and 2002), NAICS searchable database, survey of business owners, and more. Alternatively, follow the main page menu choice “Subjects A-Z” and browse business, companies, manufacturing, sales, services, etc. “Publications” lists categories of Census Bureau publications available online. For help in exploring the Census web site consult our Guide to Census on the Web.

Statistical Abstracts of the United States
http://www.census.gov/prod/www/abs/statab.html
An excellent source of “at a glance” statistical information about US economic and social conditions. You will find statistics on industry sector, for example, revenues, number of establishments, employment and wages, consumer spending.

County (Metro, Zip code) Business Patterns
http://censtats.census.gov/cbpnaic/cbpnaic.shtml
An annual series of statistical economic data on the number and size of existing businesses by geographic area (county, ZIP code, metropolitan) and by NAICS code.

Bureau of Labor Statistics (BLS)
http://www.bls.gov/bls/industry.htm
Employment and productivity data by industry “supersectors” (2-digit level NAICS classification).

Bureau of Economic Analysis
http://www.bea.gov/Industry/Index.htm
Industry Economic Accounts provide detailed information on the flows of goods and services to industries for the production of gross output (I-O accounts,) and on the contributions by private industries and government to the national gross domestic product.

 

 
 

Citing Your Sources:

Be sure to check with your professor on which citation style is required. Bowman Library provides the following resources to assist with citation format:

For online resources, see How to Cite Your Research for links to MLA, APA and Chicago citation styles.

MLA Handbook for Writers of Research Papers - LB2369 .G53 2003 (Located in Library Permanent Reserves).

Publication Manual of the American Psychological Association - BF76.7 .P83 2001 (Located in Library Permanent Reserves).

The Chicago Manual of Style - Z253 .U69 2003 (Located in Library Permanent Reserves).

 
 

Have Questions?

  • Explore WOODIE for help with Research.
  • The following guides include related information that may assist your research:
    • Guide to NAICS
    • Company Research Guide
    • International Trade Research Guide
    • Exporters' Research Guide
    • Guide to RMA
  • Ask a Librarian. We are here to help!
 

 

 

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This Page Maintained by Kalina Tabatt, Information Services Librarian
Last Updated: 04/16/08