Customer spending/market growth

• Euromonitor

->select “consumer markets” (1st choice on the left side menu)

In the “Menu search” screen:

Note before proceeding:
- the keys (icons) indicate type of available information – report or statistics?
- the plus sign indicates expandable category – click on it to see all products within

->select your product
-> click on the "next" button
->select your country ..
->click on the "run search" button

In the "Results" screen:

Note before exploring:
-the results are listed by category (stats. vs. reports) and sorted by type/date

->open statistics by clicking on the category (product) name
->use the menu on the left hand side to manipulate statistics: spending per capita, growth, etc. Use the “Change time series” menu choice and look into the “by year” category.

• Bureau of Labor Statistics (BLS) - Consumer Expenditure Index

You can select from the compiled tables or get detailed statistics.

• See also some of the books listed below (Customers)

Customers

• U.S. Census Bureau - State and Metropolitan Area Data Book (follow the link to "online publication")

• U.S. Census Bureau - FactFinder

-> select the geographical area you are interested in - note the search box under "Get a Fact Sheet for your community"
-> move your cursor over the "People" category in the left side menu and choose the characteristics you are interested in. Note that selecting the "Business" category can lead you to information about local businesses within your NAICS sector.

• The books listed below are either in the reference section or available online:

  The Lifestyle Market Analyst (spending habits by population segments and metropolitan areas)

  Demographics USA (household data, retail sales, basic demographics - all at county level)

  Household Spending : Who Spends How Much on What

  Best Customers : Demographics of Consumer Demand

  Older Americans: A Changing Market

  The Millennials: Americans Born 1977 to 1994

  Generation X : Americans Born 1965 to 1976

Competition and suppliers

Use the following Research Guides to find information about companies and industries:

• Company Research Guide

• Industry Research Guide

Have Questions?

• Ask a Librarian. We are here to help!