Sample Subject Headings for Finding Books -

• Mass Media Research
• Mass Media Research Methodology
• Social Sciences Research
• Advertising - Social Aspects - United States
• Advertising and Children
• Surgery, Plastic
• Women in Popular Culture
• Body Image
• Anorexia Nervosa
• Video Games
• Intellectual Property
• Wrestling
• Gambling
• Anabolic Steroids

Reference Books -

Encyclopedia of Major Marketing Campaigns. Detroit, MI : Thomson Gale, 2007. [electronic resource]

Encyclopedic Dictionary of Semiotics, Media, and Communications. Toronto : University of Toronto Press. R P87.5 .D36 2000

Mass Communications Research Resources : An Annotated Guide. Mahwah, N.J. : L. Erlbaum Associates. R HE7632.T28 M37 1998

Nielson Report on Television. Northbrook, IL: A.C. Nielsen Company. R HE8700.7.A8 N54 1998

Survey of Buying Power and Media Markets. New York: Sales & Marketing Management. R HF5415 .S87 2005

Research Guides -

These Research Guides have been prepared by Librarians at Bowman Library to assist students in locating resources applicable to particular subject areas as well as conducting proper research.

• Evaluating Web Resources
• Critically Analyzing Information Sources
• Searching Electronic Resources Effectively
• The Seven Steps of the Research Process

Research Databases -

These resources are Web-based subscription services available via Bowman Library's Web Page.

Congressional Quarterly Researcher - weekly reports on current and controversial issues.

Contemporary Women's Issues - Database of research, pamphlets and "Grey" literature not included in other places.

Encyclopedia Britannica Online - A good resource for background information and definitions.

ERIC (via FirstSearch) - Database of education articles. Many full-text.

First Search - An excellent resource for literature review. Not all articles are available full-text.

First Search Electronic Collections Online - A collection of scholarly journals, available at the "ECO" link. Not all available full-text. Use "Find Full Text" link to locate articles in other Bowman Library Resources.

Gale Virtual Reference Library - A collection of electronic reference books on a wide array of subjects; very good for background information.

Lexis Nexis Academic - Particularly useful for law, news, and medical resources.

ProQuest - Use "Advanced Search" to look for articles in magazines, newspapers, and scholarly journals on a wide variety of topics.

PsycArticles - The place to look for full-text articles in psychology publications.

PsycInfo - Material from the international literature of psychology; not full-text.

Wilson Select Plus - Full-text articles across a wide range of topic areas.

Selected Free Web Sites -

The following free Web resources have been selected as examples of the types of sites that will be useful to the requirements of this course. Remember, many free Web sites contain information that is doubtful in nature, or wrong, so always review the authority, currency and objectivity or bias of every site you use. Need help? Look at Evaluating Web Resources or ask a Librarian, we are here to help!

Media Research Sites:

Arbitron
http://www.arbitron.com/home/content.stm
Arbitron provides access to ratings data as well as selected free reports.

Center for Media Research
http://www.centerformediaresearch.com/
Select "Reports and Studies" to access free reports. Select "Research Library" for links to additional media research sources.

eMarketer
http://www.emarketer.com
eMarketer provides research information related to the Internet, e-business, online marketing and emerging technologies. Research Reports require paid subscription, but articles are available free online.

Media Post Publications
http://publications.mediapost.com
Highly selective research articles on media trends. No search capability without registering.

General:

Google Scholar
http://scholar.google.com/
Database of scholarly journal articles. Not all are available full-text. Use the Google Scholar "Advanced Search" link and select Menlo College in the results page in order to see full-text availability.

PubMed
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?DB=pubmed
Database of journal research provided by the National Institutes of Health. Use Bowman Library's E-Journal Title Search to check for full-text availability.

ERIC
http://www.eric.ed.gov/
ERIC, the Education Resources Information Center, provides citations for educational journal articles and materials going back to 1966; some information is full text. Sponsored by the U.S. Department of Education.

The Literature Review -

How to Write a Literature Review, University of California, Santa Cruz
http://library.ucsc.edu/ref/howto/literaturereview.html

Review of Literature, The Writing Center at the University of Wisconsin -Madison
http://www.wisc.edu/writing/Handbook/ReviewofLiterature.html

Literature Reviews, The Writing Center, University of North Carolina at Chapel Hill
http://www.unc.edu/depts/wcweb/handouts/literature_review.html

Citing Your Sources-

For this course, you will be using the APA citation style. The Library provides assistance using citation styles both online and in print.

For online resources, see How to Cite Your Research for links to the APA citation style.

Publication Manual of the American Psychological Association - BF76.7 .P83 2001 (Located in Library Permanent Reserves).

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