Kenneth Leong, Ph.D.



I enjoy helping Menlo students on a one to one basis. It is very rewarding to know that I help each student to become a responsible member of society.”
Kenneth Leong, Ph.D.

Contact Information

Home: 650.543.3856

Education Background

  • Ph.D., University of Colorado, 1985
  • M.A., University of Washington, 1977
  • B.A., University of Washington, 1974

Academic Statement

Research Interests
  • I am interested in corporate performance evaluation, and in particular the use of economic value added (EVA) ratios in assessing company worth. EVA differs from standard earnings calculations in its inclusion of both operating costs and capital costs.

Professional Activities

Courses Taught
  • Principles of Financial Accounting
  • Intermediate Financial Accounting
  • Advanced Accounting
  • Principles of Managerial Accounting
  • Cost Accounting
Selected Publications
  • “Negative EVA and Value: A Paradox ?” Journal Academy of Business and Economics, forthcoming 2012 (with R.Fu and J Zaima ).
  • “Portfolio strategies using EVA, earnings ratios or book-to-market: is one best?” Review of Accounting and Finance, Vol.8, 2009 (with M. Pagani, and J. Zaima).
Recent Presentations
  • “A Profile of Negative EVA Firms: Reality versus Expectations”, Athens Institute for Education and Research, July 2011, Athens, Greece (S. Ivanov and J. Zaima)
  • “Negative EVA and Value: A Paradox ?” Financial Management Associaltion National Meeting Program, Oct. 2010, New York City ( J. Fu and J. Zaima)
  • "An Empirical Analysis of LBO Bid Premiums," Financial Management Association National Meeting Program, October 1989, Boston (with D. Hearth and J. Zaima).