Deborah McCabe, Ph.D.

Associate Professor


At Menlo, it’s common to work with students one-on-one. I can really get to know them, and our relationship doesn’t have to end after the final exam. I’ve taught at both large and small colleges. Menlo is the best!”

Contact Information

Office: 650.543.3872

Education Background

  • Ph.D., Arizona State University, 2001
  • M.A., California State University East Bay,

Biography / Academic Statement


Dr. McCabe (or Dr. D., as her students call her) earned a Ph.D. in Business Administration with an emphasis on Marketing from the W.P. Carey School of Business at Arizona State University.  The Economist ranks the program one of the top business schools worldwide. She worked as an academic for a number of years before earning her doctorate.  During those early years, she taught at Mills College and Cal State East Bay and was a founding partner of GBS and Associates, a management consulting firm.   After their younger child graduated from high school, Dr. D and her husband decided it was time for her to fulfill a life-long dream . . .  to earn that Ph.D.   That decision led them to Arizona State.  Upon earning her degree, Dr. D accepted a position at The University of Arizona, where she was taught in the Ph.D., masters, and undergraduate programs.  Eventually, she returned to her alma mater, ASU, where she taught until arriving at Menlo in 2010.

Research Interests
  • The role of technology in marketing and retailing
  • The intersection between technology and consumer decision making
  • The relationship between technology and 21st century business
  • The pedagogical implications of technology in the classroom

Professional Activities

Courses Taught
  • Consumer Behavior
  • Principles of Marketing
  • Social Media
  • Marketing Research
  • Business Management Practice
Selected Publications
  • McCabe, Deborah Brown and Melissa R. Michelson (forthcoming), “Too Hard: Using Door-in-the-Face to Get Voters Out the Door,” Journal of Political Marketing.
  • Anderson, Laurel and Deborah Brown McCabe (2012), “A Co-Constructed World: Adolescent Self-Socialization on the Internet,” The Journal of Public Policy and Marketing, 31 (2), 240-253.
  • Morgan, Felicia and Deborah Brown McCabe (2012), “Learning Why We Buy: An Experiential Project for the Consumer Behavior Course,” The Journal of Marketing Education.
  • McCabe, Deborah Brown and Matthew L. Meuter (2011), “A Student View of Technology in the Classroom: Does It Enhance the Seven Principles of Good Practice in Undergraduate Education,” The Journal of Marketing Education Vol. 33 (2), 149-159
Recent Presentations
  • McCabe, Deborah, Jan Jindra, and Raechelle Clemmons (2012), “iPads in the Classroom: Just a Fad or the Future of Education?”, Proceedings of the Marketing Educators’ Association, eds. Edward Petkus Jr. and Deborah Brown McCabe, Long Beach, CA.
  • Sekerka, Leslie and Deborah Brown McCabe (2011). “Influencing the Desire to Buy Green: Ethical Decision Making in a Social Media Context,” Proceedings of the International Association of Management and Business, ed. Shumel Bat.
  • Eggers, Fabian and Deborah Brown McCabe (2011), “Innovation in Tech Marketing: Its Application in Silicon Valley in Tough Times,” Proceedings of the American Marketing Association, eds. Charles Noble and Stephanie Noble, San Francisco, CA
  • Morgan, Felicia and Deborah Brown McCabe, (2011), “Learning Why We Buy: An Experiential Project for the Consumer Behavior Course,” Proceedings of the Marketing Educators Association, eds. Ed Petkus and Susan Cadwallader, San Diego, CA
Awards & Honors
  • Research Scholar of the Year 2012
  • Invitation to the Scholar in Residence program, Manchester College, Oxford University 2012
  • Selected for the Officer Track of the international Marketing Educators’ Association: Vice President (2011-12), President Elect (2012-13), President (2013-14), and Past President (2014-15)
  • Named one of the most read authors in the Journal of Marketing Education in 2012.