Sports Management Major Course Descriptions
The program prepares students for internal positions in sports organizations, public marketing, radio and television programming and events management.
The following courses (9 units)
MIS 260 MANAGEMENT OF INFORMATION SYSTEMS
Prerequisite: MGT 101
This course is the classic introduction to management information systems: how computers are used and managed in organizations, and how such technology assists management. Topics include the strategic role of information systems, a survey of hardware, software, databases and networks, types of information systems, the design and acquisition of information systems, and ethical issues in information systems.
MGT 499 MANAGEMENT INTERNSHIP (6 UNITS)
Prerequisite: MGT 317
Internship provides an opportunity for hands-on experience in an area in the field of management which the student may want to pursue. Also see “Internships” for general information and policies.
One business elective course selected from the following courses: (3 units)
Any upper division ACC, FIN, HRM, IMG, MGT, MIS, MKT, or SMG course.
The following four courses: (12 units)
SMG 300 SPORTS ORGANIZATION AND BUSINESS
Prerequisite: MGT 101
Because the principles of management apply to sporting organizations in a special way, students taking this course will explore the following aspects of this business: professional franchises, collegiate sports organizations, and retailing. Students will also investigate organizational behavior and approaches to managing groups, individuals, and contract employees.
SMG 303 HISTORY OF SPORTS
Prerequisites: MGT 101
Sporting contests date back to prehistoric times. Focusing on the historic development of sports as a business, students will investigate evolving models of sports management such as sports broadcasting, the long-term effects of the Educational Amendments Act of 1972 (Title IX), and the formation of professional teams and leagues over time. Students will also consider the philosophical, social, and cultural aspects of sports management.
SMG 402 MARKETING AND ADVERTISING IN THE SPORTS INDUSTRY
Prerequisites: MKT 316, SMG 300
Whether a sport is professional or semi-professional, intercollegiate, interscholastic, or intramural, it needs to be promoted and supported if it is to thrive. Consequently this course introduces students to the science of marketing and advertising as they apply to all aspects of sports whether amateur or professional. Students will also learn about the special nature and needs of sports organizations, recreational facilities, clubs, resorts, and service organizations. Students will also investigate ethical issues relative to marketing and advertising sports both at home and abroad.
SMG 412 ECONOMICS OF SPORTS
Prerequisite: ECO 201, SMG 300
We might call this course applied economics because in it students will explore various aspects of sports and sports leagues with a major focus on empirical analysis. Students will analyze a number of topics including the following: the business and economics of professional team sports and sports broadcasting, leagues’ competitive balance policies, player relations issues including the drivers of players’ salaries, the public finance aspects of professional sports teams and stadium financing, as well as relevant issues in collegiate sports.