Marketing Communications Option Course Descriptions

All of the following courses: (18 units)

MIS 260 MANAGEMENT OF INFORMATION SYSTEMS

Prerequisite: MGT 101
This course is the classic introduction to management information systems: how computers are used and managed in organizations, and how such technology assists management. Topics include the strategic role of information systems, a survey of hardware, software, databases and networks, types of information systems, the design and acquisition of information systems, and ethical issues in information systems.

PHI 160 LOGIC AND CRITICAL THINKING

Prerequisites: ENG 102
This course is an introduction to the skill of rational argument, including analysis of grammatical structure as related to forms of argument; testing for argument validity; and identification of fallacies. Students will apply the principles to everyday life and philosophical thought, and will study both deductive and inductive argument forms.

ENG 350 RESEARCH WRITING
Prerequisite: ENG 102
This is an advanced composition course designed primarily to teach the practical application of inquiry in the context of a formal research paper or project.

MGT 410 EMPIRICAL RESEARCH METHODS
Prerequisites: PHI 160, MTH 251
This course introduces business students to empirical methodologies and evaluation techniques used in business. This will involve both qualitative and quantitative methods, with a particular emphasis on the use, evaluation, and presentation of data. The course provides the background skills for successful completion of MGT 411.

MGT 499 MANAGEMENT INTERNSHIP (6 UNITS)

Prerequisite: MGT 317
Internship provides an opportunity for hands-on experience in an area in the field of management which the student may want to pursue. Also see “Internships” for general information and policies.

The following four courses: (12 units):

MKT 419 INTEGRATED MARKETING COMMUNICATIONS

Prerequisite: MKT 316
As one of the 4Ps, promotion is concerned with communicating the value of an organization’s products/services. Integrated Marketing Communications (IMC) is the process of planning and designing marketing communications programs that provide a consistent message across all target audiences through coordination of the five major promotional mix categories - advertising, public relations, sales promotion, direct marketing and personal selling. The combination of these tools informs, persuades and reminds consumers about the value of a product’s/service’s benefits. This course familiarizes students with key concepts of IMC, preparing them to evaluate and develop effective and efficient communications strategies and marketing promotional programs.

MKT 437 INTERNET MARKETING

Prerequisites: MKT 316, ECO 200, ECO 201
This course will address digital marketing strategies in the context of conventional marketing principles. For example, are there distinctions between online and offline consumer behavior? How should companies integrate electronic interactivity to connect to stakeholders in their existing strategies? Can product strategies be “better” through e-business? What are new channel strategies and their implications for conflict with existing channels? Should prices be lower online? What are current and future opportunities of e-enabled communication strategies, specifically advertising, promotions, personal selling and public relations? Are there social implications and ethical issues to consider?

 

MCM 321 DESKTOP PUBLISHING

Prerequisite: MIS 100 or equivalent
This course covers the design and production of professional documents and publications. Three major areas are emphasized: basic design skills as they relate to typography, graphics and page composition; technical mastery of the computer and software; skills of editing and critiquing publications.

 

MIS 370 WEB PAGE DESIGN

Prerequisite: MIS 100 or equivalent
This course covers the design of web pages and web sites. Topics include tables, frames, embedded multimedia objects and script language, as well as basic aesthetic issues. Appropriate software such as Dreamweaver is actively used.