Marketing Degree Program (Marketing Major, B.S. in Business)
Marketers broadly help the organization focus on the 4 P's — Product, Price, Place and Promotion. They help identify and design needed products and services, determine appropriate pricing strategies, figure out how to deliver those products or services though appropriate distribution channels including the internet, and determine how to make customers aware of those products and services, and interested in them. Career possibilities include sales, product development, product management, advertising, and marketing research among others. Individuals with a strong marketing background are well equipped to become entrepreneurs developing their own businesses.
Marketing students complete the core curriculum in business (39 units) that is taken by all business students. The core curriculum insures that all business majors have a solid understanding of the totality of the business enterprise. The marketing major then consists of upper division courses in marketing strategy, market research, consumer behavior, internet marketing plus electives to total 30 units. An internship is required of all marketing majors. The degree can be completed in four years of study; see a sample curriculum.