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Deborah Brown McCabe, Ph.D.,
Associate Professor of Marketing

"What I love about Menlo is that the focus truly is on you, the student. In our marketing classes, faculty utilize the competitive advantage of our small size to bring you an academic experience that weaves together cutting-edge curriculum and academic expertise with personalized attention. Menlo is small enough that office hours are as likely to happen spontaneously over lunch or a cup of coffee as in a scheduled time slot. The Marketing department is small enough that we have the time and opportunity to really learn about your interests and career aspirations and demonstrate how the curriculum dovetails with your dreams. Our faculty, who have earned degrees from schools like Harvard and University of California, not only know the discipline of marketing inside and out, we are tuned into the opportunities and career fields that await you. Come for the small community; stay for the degree in Marketing."

 

Academic Affairs
1000 El Camino Real
Atherton, CA 94027-4301
650.543.3936 phone
650.543.4003 fax
academics@menlo.edu

Home » Academics » Majors/Programs

Marketing Program

Marketing Major, B.S. in Business

Marketers broadly help the organization focus on the 4 P's — Product, Price, Place and Promotion. They help identify and design needed products and services, determine appropriate pricing strategies, figure out how to deliver those products or services though appropriate distribution channels including the internet, and determine how to make customers aware of those products and services, and interested in them. Career possibilities include sales, product development, product management, advertising, and marketing research among others. Individuals with a strong marketing background are well equipped to become entrepreneurs developing their own businesses.

This is an example of a possible guideline for on-time graduation from Menlo College. Students must also pass the English Proficiency Exam in order to graduate.

Freshman - Fall (15-16 credits)

  • English (3) [1]
  • Mathematics (3) [2]
  • MGT 101 (3)
  • Social Science (3) [3]
  • Foreign Language 101 (3) or HIS 111 (3)
  • MIS 100 (1) (or spring)

Freshman - Spring (15-17 credits)

  • English (3) [4]
  • Mathematics (3) [5] (if needed)
  • Social Science (3) [3]
  • Foreign Language 102 (4) or HIS 112 (3)
  • Natural Science (4) [6] or Literature 150 (3) or Humanities(3) [7]
  • MIS 100 (1) (or fall)
  • ACC 150 (1)

Sophomore - Fall (15 - 18 credits)

  • MTH 102 (3) (if needed)
  • ENG 102 (3) (if needed)
  • ECO 200 (3)
  • ACC 201 (3)
  • Foreign Language 101 (3) or HIS 111 (3)
  • MTH 251 (3) or MGT 206 (3)
  • Natural Science (4) [6] or Literature (3) [8] or Humanities (3) [7]

Sophomore - Spring (15 - 18 credits)

  • ECO 201 (3)
  • ACC 202 (3)
  • Foreign Language 102 (4) or HIS 112 (3)
  • MTH 251 (3) or MGT 206 (3)
  • Natural Science (4) [6] or Literature (3) [8] or Humanities(3) [7]
  • Elective (1-3)

Junior - Fall (15-18 credits)

  • FIN 320 (3)
  • MKT 316 (3)
  • MGT 317 (3)
  • MCM 333 (3)
  • IMG 300 (3)
  • Elective (1-3)

Junior - Spring (15-18 credits)

  • MGT 327 (3)
  • MKT 335 (3)
  • MKT 436 (3)
  • Marketing Elective (3)
  • Multicultural Issues (3) [9]
  • Elective (1-3)

Summer (6 credits)

  • MKT 499 - MARKETING INTERNSHIP (or senior year)

Senior - Fall (15 credits)

  • MGT 313 (3)
  • MKT 437 (3)
  • MKT 499 (3) (or summer)
  • Marketing Elective (3)
  • Elective (3)

Senior - Spring (12 credits)

  • MGT 400 (3) or MGT 401 (3)
  • MKT 409 (3)
  • MKT 499 (3) (or summer)
  • Elective (3)
  •  
  • 1 ENG 101 or ENG 099 depending on placement test score
  • 2 MTH 102 or MTH 101 or MTH 090 depending on placement test score
  • 3 MCM 151 or POL 150 or PSY 101 or SSC 150
  • 4 ENG 101 or ENG 102 depending on fall semester placement
  • 5 MTH 101 or MTH 102 depending on fall semester placement
  • 6 AST 150 or BIO 101 or BIO 130 or CHM111 or PSC 160
  • 7 ART(numbered 150 or higher) or HIS or HUM or LIT or PHI or MCM 300
  • 8 LIT 150 or LIT 300 or LIT 301 or LIT 302 or LIT 303 or LIT 304
  • 9 HUM 307 or HUM 311 or MCM 308 or MGT 325